About Us

It's Floating is an innovation company specializing in home decor and lighting products. With a passion for minimalist design and magnetic magic, we created the Floating Plant Pot to introduce this experience at home or in the office where you can enjoy plants - but in a new way.
Easy and simple setup. No special instructions or skills needed.
Recognised as one of the “Best Inventions of 2016” by Time Magazine, we are on a mission to make the impossible a little more obtainable. 
The goal is to create intelligent and inspiring products with the absolute WOW factor.